My new fizzy drink is a sparkling smoothie named Burst. I have chosen to go down this route for my fizzy drink campaign as the idea isn't on the market yet, so I felt there was a gap for it. In this day and age, it is very common for teenagers to be conscious about things such as weight and looking healthy. It is also known that adults are very picky in what their children consume, meaning a fair few are against the idea of fizzy drinks. Burst, however, knocks all of these problems away. Apart from fruit and juice being in the smoothie, just like every other one, the only difference is carbonated water being added as well which doesn't carry any other sugars or fats to add to the drink. This leaves the smoothie staying 100% healthy but with a mischievous twist that people don't have to feel guilty about. I could see this being a very big hit as smoothies are already big in the drinks industry, however a sparkling one has never been investigated.
My logo is very simple yet affective. the type face adds an innocent vibe to the drink, but as the writing is scribbled outside the lines, with the paint bursts in the back, this adds a more cheeky look to the drink, making it different. Also, as it is so simple, the only think that has to be changed to introduce new flavours is the colour scheme. This means it would be very affective for mass production. The colours are bright and bold on a white background to grap someones eye.
My advert idea is based very much around animation. My theory for the drink is "A smoothie, but different" and I have decided for my slogan to be "burst back to life" to use a play on words with the title. I don't want any music in my advert, just easy talking and sound affects. I want it to consist of both drawing, and actual product placement within the advert, but no people, only hands. This is to show the simplicity of the brand and that it isn't a bad thing, just a little different.
Friday, 2 September 2011
30.1 part 4. Designs
1: Sparkling Cranberry and Cherry Smoothie
2: Sparkling Tropical fruits Smoothie
3:Sparkling Apple and Blueberry Smoothie
30.1 part 3,
Questionnaire
My product is a fizzy smoothie aimed at 14-18 year olds. From market research, this will mainly be aimed at girls.
What should my smoothie be named?
Mischief |
Life |
Burst |||
Storm |
Other Suggestion:
What should the colour scheme be?
Yellows&reds ||||
Greens&blues ||
black&white
Other suggestions: Pink, purple, silver
What flavours should my drink consist of?
Cherry&Cranberry |||
Tropical fruits ||
Apple&Blueberry |
Grape
Banana
Other suggestions: Pineapple&Coconut
Should I predominantly aim my drink at girls?
Yes ||
No ||||
Should my advert be very simple or bursting with life?
Very simple |||||
Bursting with life |
My product is a fizzy smoothie aimed at 14-18 year olds. From market research, this will mainly be aimed at girls.
What should my smoothie be named?
Mischief |
Life |
Burst |||
Storm |
Other Suggestion:
What should the colour scheme be?
Yellows&reds ||||
Greens&blues ||
black&white
Other suggestions: Pink, purple, silver
What flavours should my drink consist of?
Cherry&Cranberry |||
Tropical fruits ||
Apple&Blueberry |
Grape
Banana
Other suggestions: Pineapple&Coconut
Should I predominantly aim my drink at girls?
Yes ||
No ||||
Should my advert be very simple or bursting with life?
Very simple |||||
Bursting with life |
30.1 part 2 cont.
http://www.youtube.com/watch?v=b_mgcsl_nYQ
The dr pepper advert begins with a group of typical American bikers riding up the highway on their bikes. The music being played behind them is a heavy rock song, with agressive drums and distorted guitars. This is to fit in with the image of the bikers in their black leather and spikes on the back of their motors. As they get to a drive by, they see a guy buying a Dr pepper so instantly say they want to try one. The guy is a very common teenage boy that many people can relate to. As the advert goes on, the main leader of the bike gang asks the teenager what the drink tastes like. To which the boy can simply reply "Dr pepper tastes like Dr pepper" with a smug grin on his face. The leader of the gang seemingly gets frustrated by this, thinking the boy is trying to make a joke of him. When the guy asks again, the boy starts to struggle with the answer as he can't think of one. This is to promote the idea of Dr Pepper having it's own unique taste that can't be described, just enjoyed. The motor cycle gang then walk in to beat the teenager up before the can flashes on screen to promote the product. The slogan is "23 flavours, one of a kind taste" with the can floating on a deep red background to blend with the colour scheme. The advert then flips back to the scenario in which the bikers are drinking the drink and agreeing that it tastes like "Dr Pepper" to which the boy shouts at them. This adds humour to the idea in hand.
The dr pepper advert begins with a group of typical American bikers riding up the highway on their bikes. The music being played behind them is a heavy rock song, with agressive drums and distorted guitars. This is to fit in with the image of the bikers in their black leather and spikes on the back of their motors. As they get to a drive by, they see a guy buying a Dr pepper so instantly say they want to try one. The guy is a very common teenage boy that many people can relate to. As the advert goes on, the main leader of the bike gang asks the teenager what the drink tastes like. To which the boy can simply reply "Dr pepper tastes like Dr pepper" with a smug grin on his face. The leader of the gang seemingly gets frustrated by this, thinking the boy is trying to make a joke of him. When the guy asks again, the boy starts to struggle with the answer as he can't think of one. This is to promote the idea of Dr Pepper having it's own unique taste that can't be described, just enjoyed. The motor cycle gang then walk in to beat the teenager up before the can flashes on screen to promote the product. The slogan is "23 flavours, one of a kind taste" with the can floating on a deep red background to blend with the colour scheme. The advert then flips back to the scenario in which the bikers are drinking the drink and agreeing that it tastes like "Dr Pepper" to which the boy shouts at them. This adds humour to the idea in hand.
30.1 part 2
http://www.youtube.com/watch?v=R1NnyE6DDnQ
This advert is to promote Coca-Cola. The advert starts off with a man slotting a coin into a vending machine to buy himself a coke, but this soon leads to the "adventure" taken to get the bottled drink to him. Most of the advert is based around 3D computer animation with many make believe characters involved. The bottle travels through many different worlds such as a forest, mountains, oceans and ice lands which makes the advert a little more relateable, giving the audience the chance to believe the story, even if just for the few minutes. It is also to show the love and dedication put into every individual bottle of Coca-Cola, making the person feel special for buying it. The idea of imagination also sparks the audiences mind, making them feel a little bit excited to buy a coke for the simple reason they can kid themselves that there is even a tiny possibility that the advert could really be true. There are for example, little furry creatures that kiss the bottle, and bumble bees carrying the bottle, with a bird waving them goodbye. these aspects make the fantasy idea every bit more human. By the end of the advert, a celebration is being enjoyed through the land, almost to say that every time you drink a coke, you should take it as a bit of time to yourself to enjoy, as a treat.
The music only begins as soon as the coin is slotted in, and finishes as soon as the coke bottle comes into the real world again. This makes the fantasy world that little bit more special, with a happy atmosphere to it, like an escape for the audience before they snap back into reality. The iconic riff then gets played at the end when the symbol of coke comes up. This happens in every advert, meaning the riff is always identified with coke when played. The instruments used are very light and playful, making the music easy and happy to listen to.
Although no speech is involved in the advert, it is still very engaging. As the product is always being shown, it also becomes obvious to the viewer as to what is being advertised. The product seems to be advertised at people from a young to old age. It is as simple as grabbing a coin and putting it in a vending machine, but the advert leaves so much to the imagination that anyone can get involved.
I feel that the advert is deamed very successful as so many people enjoy the idea of another world and feeling that their decision is a special one. It also sticks in peoples heads very easily, even if only part of the advert.
This advert is to promote Coca-Cola. The advert starts off with a man slotting a coin into a vending machine to buy himself a coke, but this soon leads to the "adventure" taken to get the bottled drink to him. Most of the advert is based around 3D computer animation with many make believe characters involved. The bottle travels through many different worlds such as a forest, mountains, oceans and ice lands which makes the advert a little more relateable, giving the audience the chance to believe the story, even if just for the few minutes. It is also to show the love and dedication put into every individual bottle of Coca-Cola, making the person feel special for buying it. The idea of imagination also sparks the audiences mind, making them feel a little bit excited to buy a coke for the simple reason they can kid themselves that there is even a tiny possibility that the advert could really be true. There are for example, little furry creatures that kiss the bottle, and bumble bees carrying the bottle, with a bird waving them goodbye. these aspects make the fantasy idea every bit more human. By the end of the advert, a celebration is being enjoyed through the land, almost to say that every time you drink a coke, you should take it as a bit of time to yourself to enjoy, as a treat.
The music only begins as soon as the coin is slotted in, and finishes as soon as the coke bottle comes into the real world again. This makes the fantasy world that little bit more special, with a happy atmosphere to it, like an escape for the audience before they snap back into reality. The iconic riff then gets played at the end when the symbol of coke comes up. This happens in every advert, meaning the riff is always identified with coke when played. The instruments used are very light and playful, making the music easy and happy to listen to.
Although no speech is involved in the advert, it is still very engaging. As the product is always being shown, it also becomes obvious to the viewer as to what is being advertised. The product seems to be advertised at people from a young to old age. It is as simple as grabbing a coin and putting it in a vending machine, but the advert leaves so much to the imagination that anyone can get involved.
I feel that the advert is deamed very successful as so many people enjoy the idea of another world and feeling that their decision is a special one. It also sticks in peoples heads very easily, even if only part of the advert.
30.1 part 1.
Tiser is a sparkling fruit juice product aimed at a very wide market from children to adults. For one, it is sold in schools meaning kids and teenagers can buy it as a healthy fizzy drink to alternatives that are not so good. But it is also aimed to adults on the product website in the sense of advertising ways to use it as a mixer in a cocktail. The slogan is "100% pure pleasure" being a play on words for the fact that the drink is 100% juice. It also tells the audience that it is an enjoyable drink.
Coke is the biggest selling soft drinks manufacturer in the world. Founded in 1886, it has lead to become a global logo. Not only has the company advertised it's own drink, they have also gone on to sponsoring TV shows, sports games, films and many more widely known entertainment sources around the world. It was even because of Coca-Cola that the Father Christmas we know today became red. Known for it's many different glass bottle shapes, supposedly modeled on famous women's bodies over the ages, the look of Coca-Cola is a very unique, recognisable one.The target audience is very wide from young children to adults.
Dr Pepper is an American soft drink established in the1885. It is not quite known what the flavour combination is, but then this is what makes it so appealing to much of the mass market. Aimed prodominately at teenagers and young adults, it is a very big marketing company across the world, being founded before competitors Coca-Cola. The drink comes in many combination flavours, based around cherry. 
Sprite is a Lemon and Lime based soft drink, owned by the company Coca-Cola. It was originally created to be used as a mixer in cocktails, but soon became the biggest selling lemonade style drink in the world. The success of this drink came after 7UP was introduced to the market. The bright green shade of the bottle is now a very commonly assosaited colour with lemonade brands, because of the lime involved.
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