My new fizzy drink is a sparkling smoothie named Burst. I have chosen to go down this route for my fizzy drink campaign as the idea isn't on the market yet, so I felt there was a gap for it. In this day and age, it is very common for teenagers to be conscious about things such as weight and looking healthy. It is also known that adults are very picky in what their children consume, meaning a fair few are against the idea of fizzy drinks. Burst, however, knocks all of these problems away. Apart from fruit and juice being in the smoothie, just like every other one, the only difference is carbonated water being added as well which doesn't carry any other sugars or fats to add to the drink. This leaves the smoothie staying 100% healthy but with a mischievous twist that people don't have to feel guilty about. I could see this being a very big hit as smoothies are already big in the drinks industry, however a sparkling one has never been investigated.
My logo is very simple yet affective. the type face adds an innocent vibe to the drink, but as the writing is scribbled outside the lines, with the paint bursts in the back, this adds a more cheeky look to the drink, making it different. Also, as it is so simple, the only think that has to be changed to introduce new flavours is the colour scheme. This means it would be very affective for mass production. The colours are bright and bold on a white background to grap someones eye.
My advert idea is based very much around animation. My theory for the drink is "A smoothie, but different" and I have decided for my slogan to be "burst back to life" to use a play on words with the title. I don't want any music in my advert, just easy talking and sound affects. I want it to consist of both drawing, and actual product placement within the advert, but no people, only hands. This is to show the simplicity of the brand and that it isn't a bad thing, just a little different.
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