Tiser is a sparkling fruit juice product aimed at a very wide market from children to adults. For one, it is sold in schools meaning kids and teenagers can buy it as a healthy fizzy drink to alternatives that are not so good. But it is also aimed to adults on the product website in the sense of advertising ways to use it as a mixer in a cocktail. The slogan is "100% pure pleasure" being a play on words for the fact that the drink is 100% juice. It also tells the audience that it is an enjoyable drink.
Coke is the biggest selling soft drinks manufacturer in the world. Founded in 1886, it has lead to become a global logo. Not only has the company advertised it's own drink, they have also gone on to sponsoring TV shows, sports games, films and many more widely known entertainment sources around the world. It was even because of Coca-Cola that the Father Christmas we know today became red. Known for it's many different glass bottle shapes, supposedly modeled on famous women's bodies over the ages, the look of Coca-Cola is a very unique, recognisable one.The target audience is very wide from young children to adults.
Dr Pepper is an American soft drink established in the1885. It is not quite known what the flavour combination is, but then this is what makes it so appealing to much of the mass market. Aimed prodominately at teenagers and young adults, it is a very big marketing company across the world, being founded before competitors Coca-Cola. The drink comes in many combination flavours, based around cherry. 
Sprite is a Lemon and Lime based soft drink, owned by the company Coca-Cola. It was originally created to be used as a mixer in cocktails, but soon became the biggest selling lemonade style drink in the world. The success of this drink came after 7UP was introduced to the market. The bright green shade of the bottle is now a very commonly assosaited colour with lemonade brands, because of the lime involved.
No comments:
Post a Comment