30.1 part 2

http://www.youtube.com/watch?v=R1NnyE6DDnQ

This advert is to promote Coca-Cola. The advert starts off with a man slotting a coin into a vending machine to buy himself a coke, but this soon leads to the "adventure" taken to get the bottled drink to him. Most of the advert is based around 3D computer animation with many make believe characters involved. The bottle travels through many different worlds such as a forest, mountains, oceans and ice lands which makes the advert a little more relateable, giving the audience the chance to believe the story, even if just for the few minutes. It is also to show the love and dedication put into every individual bottle of Coca-Cola, making the person feel special for buying it. The idea of imagination also sparks the audiences mind, making them feel a little bit excited to buy a coke for the simple reason they can kid themselves that there is even a tiny possibility that the advert could really be true. There are for example, little furry creatures that kiss the bottle, and bumble bees carrying the bottle, with a bird waving them goodbye. these aspects make the fantasy idea every bit more human.  By the end of the advert, a celebration is being enjoyed through the land, almost to say that every time you drink a coke, you should take it as a bit of time to yourself to enjoy, as a treat.

The music only begins as soon as the coin is slotted in, and finishes as soon as the coke bottle comes into the real world again. This makes the fantasy world that little bit more special, with a happy atmosphere to it, like an escape for the audience before they snap back into reality. The iconic riff then gets played at the end when the symbol of coke comes up. This happens in every advert, meaning the riff is always identified with coke when played. The instruments used are very light and playful, making the music easy and happy to listen to.

Although no speech is involved in the advert, it is still very engaging. As the product is always being shown, it also becomes obvious to the viewer as to what is being advertised. The product seems to be advertised at people from a young to old age. It is as simple as grabbing a coin and putting it in a vending machine, but the advert leaves so much to the imagination that anyone can get involved.

I feel that the advert is deamed very successful as so many people enjoy the idea of another world and feeling that their decision is a special one. It also sticks in peoples heads very easily, even if only part of the advert.