30.1 part 2 cont.

http://www.youtube.com/watch?v=b_mgcsl_nYQ

The dr pepper advert begins with a group of typical American bikers riding up the highway on their bikes. The music being played behind them is a heavy rock song, with agressive drums and distorted guitars. This is to fit in with the image of the bikers in their black leather and spikes on the back of their motors. As they get to a drive by, they see a guy buying a Dr pepper so instantly say they want to try one. The guy is a very common teenage boy that many people can relate to. As the advert goes on, the main leader of the bike gang asks the teenager what the drink tastes like. To which the boy can simply reply "Dr pepper tastes like Dr pepper" with a smug grin on his face. The leader of the gang seemingly gets frustrated by this, thinking the boy is trying to make a joke of him. When the guy asks again, the boy starts to struggle with the answer as he can't think of one. This is to promote the idea of Dr Pepper having it's own unique taste that can't be described, just enjoyed. The motor cycle gang then walk in to beat the teenager up before the can flashes on screen to promote the product. The slogan is "23 flavours, one of a kind taste" with the can floating on a deep red background to blend with the colour scheme. The advert then flips back to the scenario in which the bikers are drinking the drink and agreeing that it tastes like "Dr Pepper" to which the boy shouts at them. This adds humour to the idea in hand.